Driving the Future of Car Ownership in Estonia. Kaarplus+ is a cutting-edge car purchasing platform in Estonia, redefining the way people buy vehicles with a seamless and user-friendly experience. Designed for efficiency and transparency, Kaarplus+ simplifies the process of finding and owning a car. For this project, we developed the naming, slogan, and visual identity, ensuring a strong, recognizable brand presence. The identity reflects trust, innovation, and a forward-thinking approach, aligning with the brand’s mission to make car ownership effortless and accessible.